Sydney Sweeney Launches Soap Using Bathwater
Actress turns viral stunt into real product
Sydney Sweeney is making waves again — this time not on screen, but in a bathtub. The Euphoria star has teamed up with natural grooming brand Dr. Squatch to launch a limited-edition soap called Bathwater Bliss, and it’s exactly what it sounds like.
The brand claims this bar soap contains drops from the same bath water featured in her recent commercial for Dr. Squatch’s Natural Body Wash. While the campaign started as a playful ad, the company decided to lean into the attention by recycling the bath water into a real product.
What’s inside Bathwater Bliss?
The soap is more than just a publicity stunt. According to Dr. Squatch’s press release, the Bathwater Bliss bar includes:
- Exfoliating sand
- Pine bark extract
- And, yes, a splash of Sydney Sweeney’s bathwater
The brand says the scent is inspired by “two of the best places on Earth: the great outdoors and Sydney Sweeney’s bathtub.”
Dr. Squatch, known for its all-natural ingredients and outdoorsy branding, promises that this soap still performs like its regular line of products — just with a celebrity twist.
Sweeney embraces the bizarre
“When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,” Sweeney said in the official statement.
Calling the idea “weird in the best way,” she added, “I love that we created something that’s not just unforgettable — it actually smells incredible and delivers like every other Dr. Squatch product I love.”
The actress, who recently became single, also said she hopes the release will help fans “wake up to the realities of conventional personal care products and push them toward natural.”
Only 5,000 bars will be made
If you’re hoping to lather up with a bit of celebrity suds, you’ll need to act fast. Only 5,000 bars of Bathwater Bliss will be released. The soap goes on sale Friday, June 6 at noon EST, and it’s available only while supplies last.
Fans are already flooding the comments section of Sweeney’s posts with reactions ranging from amused to amazed. One joked, “Never thought I’d see the day that washing my mouth out with soap wasn’t a punishment — but here we are.”
Another wrote, “The gooners are gonna spend their life savings getting as many as they can.”
Social media reacts to the bizarre launch
As expected, the announcement stirred up mixed emotions online. Some called it genius marketing, while others expressed concern over fan obsession.
One user asked, “Are straight men ok?” — highlighting the internet’s fascination with this very personal product.
Despite the wild reactions, there’s no denying that this unusual launch has succeeded in grabbing attention. Whether it’s a sign of smart branding or just celebrity chaos, Sydney Sweeney has once again left people talking.
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